Media companies often expect that mass media product have a large audience reach. this means the product is more likely to be successful and will make profit through sales numbers. However, the main reason that these companies conduct research to find out how many people consume the product within a given reach.
Organization such as BARB and RAJAR carry this out for companies in the TV and radio whereas the NRS collect Circulation and readership data for publishing and print companies.
Circulation:
The number of people who purchase a print product.
Readership:
The number of people who read a print product as part of secondhand consumption.
Audience feedback:
This allows media companies to identify a gap in the market and create a product from this information. audience feedback is also used to develop an understanding of needs of mainstream and niche audiences.
social media is often used to gain this feedback as it is cost effective and usually has a high response rate as it is easy to complete.
Competitors:
research is conducted by media producers to find what audiences thinking about the products and brands owned by competitors. BBC and ITV are constantly using online technology.
Primary:
Primary research is methods that are conducted by yourself for example, making and releasing a questionnaire. the methods used depends on what the media producer wants to find out.
Secondary:
Secondary research is methods using information that has already been released. for example, using the internet to find out information used by theorists' ideas can help us make informed ideas. This c an come books or journals.
- Internet:anyone can put information up and it doesn't have to be correct
- books: They good back a long time but the author can twist the information
- newspapers/magazines: easy accessible\can be biased written
- television: not difficult to gain information/ can be changed for Entertainment n
Primary research methods:
- Questionnaires: consists of a series of questions
advantage: lots of people see it disadvantage people won't fill it in.
- Focus group: A group of people gather to have a discussion
- interviews: vital part of market research
- online survey: Like a questionnaire but on the internet
SWOT:
- Strength: what are the advantages?
- Weakness: what are the disadvantages?
- Opportunities: How can they be improve?
- Threats: What could happen because of this?
questionnaire:
S: They are easy to hand out
W: people don't tell full truth
O:
T:
Pest ANALYSIS:
p:OLITICAL, legislation
E:conomic, eco trends, home/aboard economy
S:ocial, lifestyles
T:echnological, technological advancement
Marketing possibilities:
In the industry the most successful products will often have spin off and squeals. however, this is based on audience feedback.
Examples of a media product that has spin offs:
Ru Paul's drag race
- very high viewing numbers and was internationally popular so fans called for country to show off their best drag talent.
The web site is very interactive and has a community page that always people to chat this also lets the game makers together feedback
Trends for development:
this is helpful for compaies to interparta data that is presenteded to them.
technological convergence:
The coming together of informnation and communication trchnologies in order and distributing producing and servicews for media audiences.
Quantitive and qualitative:
Qualitative Data:
typically, descriptive data, useful for studies at the individual level and to find out in depth the ways in which people think about a product.
This is quality data as it show data in depth and what people thought of the product
Quantitative Data:
Data that can be measured numerically. things that can be measured precisely, such as number of people who listen to radio station or purchase online.
This Data the is numbers so
