Types of briefs

The exam requires you to understand the following types of briefs in media:

Contractual: This is where a company goes into a legal contract with the client to produce the product, if they fail to meet the brief they may face legal issues as a results.

Negotiated: This is where  two or more companies are working together on the same product, this allows any issues to discussed about the brief. Thought is the briefs can change in order to suit all parties is could include the appearance or the content. 

Informal: This is only verbal only, it is where the client nd the media agency they have employed discuss the requirements for the product they will be making and ultimately agree upon the project, it is often not recorded. 

Tender: This is where a client will advertise their brief and media production company will bring together a proposal that they will pitch to the Clint. There could be multiple pitches to the clients from many different companies , so the client can choose from many different approaches decisions are made based on money timescale etc.

Formal: The is where the client tells the media company exactly what they want. These are normal very details and non negotiable any issues will be discussed.

What type if briefs is this?

"your friend bands"pacific gorilla" what a music video itv should have some performance and narrative and be for they new song"you only text me when your lonely"."

This is an informal brief as it is very loose and dose give much information about what the client needs, there is also no contract and only has one media company working on it. 

Advantages of this:

• You can be very creative and have lots of freedom  
• Less pressure to meet exactly what the band wants 
• No time frame 

Disadvantages of this:

• The client can change there mind/ say its not what they wanted 
• No written agreement
• To little detail
• No budget set 
• they are "your mates"